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Tuesday, January 11, 2022

BACCARAT ROUGE 540 - How it Became the Scent of 2022

Baccarat Rouge 540 Eau De Parfum

By people on TikTok, Baccarat Rouge 540 Eau De Parfum smells like "money" and like "swimming in Scrooge McDuck's vault.". Christine Najjar, who posts on TikTok (as @Tinx) as @Tinx, called the list "rich mom approved." And Erica Page Adams, who posts as @letstalkperfume, commented, "POV: You ask the hot girl what perfume she is wearing." During the Savage X Fenty concert, Rihanna praised a journalist wearing the perfume. He reportedly smells like heaven himself, so she told him, "You smell good." The song has also inspired many alleged imitations, including Ariana Grande's Cloud and Zara's Red Temptation.

I went to the Baccarat Hotel on Fifth Avenue for a free smelling of the Baccarat Rouge 540–scented black chrome lobby to find out where its reputation as the "most complimented perfume" first began. It smelled like smoke mixed with burnt candy when I first walked in. It's not a new thing for hotels to have a signature scent. Santal 33, a wildly popular restaurant in New York, began with the Gramercy Park Hotel. In Smell Ya Later, co-founder Sable Yong said that Santal 33 walked so Baccarat Rouge could run.

250 crystal bottles in numbered editions of 250 were available when the hotel opened in 2015. Maison Francis Kurkdjian, a perfumer who worked with Jean Paul Gaultier and Narciso Rodriguez, included the perfume in his permanent collection after it received such favorable reviews. He got a lot of compliments after wearing it. He said he knew it would work. It shows a continuous upward trend after 2020, when the spread of the flu started (and the TikTok boom began). It is based on Fragrantica, a perfume-review site that documents the popularity of perfumes over time.

A perfume usually contains more than 20 ingredients, so this list of ingredients is surprising. It contains 7 ingredients, 3 accords, and Kurkdjian described it as "overdosing on everything." In contrast to the natural and synthetic ingredients in perfumes such as Chanel No. 5 and Dior J'Adore, this perfume only contains synthetic ingredients. In other words, although the perfume smells like burnt jam,
Maison Francis Kurkdjian did not distill actual jam in a lab in order to create this note. There wasn't any real-life harvesting of the blossoms like in the case of other fancy perfumes; jasmine only blooms at night - all the ingredients were created using droppers and beakers in a laboratory. In addition, Baccarat Rouge 540 is not tied to a fashion house or celebrity like J.Lo Glow and Gucci Bloom.

Why does this perfume stand out from others? The composition is one reason. As polar opposites of the perfume spectrum, two of the ingredients can be seen as polarizing. Its sugary sweetness makes Veltol, also called ethyl maltol, one of Mugler's most famous hits. In the perfumery world, Ambroxan is famed for its brine-like qualities and is prized due to its rarity and cost. On Maison Francis Kurkdjian's website, he describes it as "whale's natural excrement." (Maison Francis Kurkdjian describes it more accurately as "whale's poop"). Described as smelling like old Band-Aids or tinned pineapple in some reviews on Fragrantica, it can put some people off (like smelling like old Band-Aids or Christmas trees to others).

There are certain features about it that are interesting, but don't quite fit into a box, Najjar says. Hope, the founder of the skincare line Mutha, says: "It's an unidentifiable scent." She is surprised at how it smells after she smells it for the first time. “It wasn’t overly floral or woody. Smith discovered it accidentally on a ride with a friend to an event." It has an interesting, fluid vibe without being overly feminine." She spent the entire ride to Carnegie Hall trying to figure out what the scent was."

Francis Kurkdjian says that the Baccarat Rouge 540 Eau de Parfum trail has several facets. It is like everyone is drawn towards one aspect more than the other." In 2016, Kurkdjian mentioned this perfume as one of his masterpieces. Currently, he does not talk about his work in such a way. However, "the unique scent of Baccarat Rouge 540 and how it relates to people is something very special." Perfumers can only experience it once in a lifetime."

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